{"id":10483,"date":"2026-03-24T14:51:01","date_gmt":"2026-03-24T13:51:01","guid":{"rendered":"https:\/\/quarterlyanalytics.dk\/?p=10483"},"modified":"2026-11-05T12:41:06","modified_gmt":"2026-11-05T11:41:06","slug":"the-danish-ito-market-2026","status":"publish","type":"post","link":"https:\/\/quarterlyanalytics.dk\/en\/the-danish-ito-market-2026\/","title":{"rendered":"The Danish ITO market 2026"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-744a2f7b wp-block-group-is-layout-constrained\" style=\"margin-bottom:5vh\"><h2 class=\"wp-block-post-title has-large-font-size has-text-align-center\">The Danish ITO market 2026<\/h2>\n\n<div class=\"wp-block-post-excerpt has-text-align-center\"><p class=\"wp-block-post-excerpt__excerpt\">Digital sovereignty is currently one of the most critical issues affecting both customers and vendors in the Danish IT infrastructure operations market. This is reflected in our latest market analysis, which maps the vendor and customer landscape as of the first quarter of 2026. <\/p><\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2c81bec4 wp-block-group-is-layout-constrained\">\n\n\n<div class=\"wp-block-group has-grey-50-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\" style=\"font-style:normal;font-weight:600\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"#adgang\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\"><img decoding=\"async\" class=\"wp-image-392\" style=\"width: 18px;\" src=\"https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2024\/02\/eye.svg\" alt=\"\"\/>  Get access<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-c4af4acc wp-block-group-is-layout-constrained\" style=\"padding-right:5vw;padding-bottom:10vh;padding-left:5vw\">\n<div class=\"wp-block-columns alignwide article-preview is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);flex-basis:174px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1252px\">\n<article class=\"wp-block-group has-fifth-element-background large-graphic has-cyber-spring-light-background-color has-background is-layout-constrained wp-container-core-group-is-layout-9cb2c61b wp-block-group-is-layout-constrained\" style=\"border-radius:8px;padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-7e970ad8 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--arrows-outside stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-d96ce71\" data-slides-to-show=\"\" data-block-id=\"d96ce71\"><style>.stk-d96ce71 {--gap:30px !important;box-shadow:none !important;}.stk-d96ce71 .stk-block-carousel__button{background:#d4fae700 !important;fill:#0D4155 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stk-82bc5b2-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2386\" height=\"1446\" src=\"https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20262.png\" alt=\"\" class=\"wp-image-12557\" srcset=\"https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20262.png 2386w, https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20262-600x364.png 600w, https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20262-1600x970.png 1600w, https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20262-768x465.png 768w, https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20262-1536x931.png 1536w, https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20262-2048x1241.png 2048w, https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20262-712x431.png 712w, https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20262-488x296.png 488w\" sizes=\"auto, (max-width: 2386px) 100vw, 2386px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e92b8aa\" data-v=\"4\" data-block-id=\"e92b8aa\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e92b8aa-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e92b8aa-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2386\" height=\"1446\" src=\"https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20261.png\" alt=\"\" class=\"wp-image-12558\" srcset=\"https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20261.png 2386w, https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2026\/03\/Marketreview20261-600x364.png 600w, 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33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull fifth-element is-style-outlined has-cyber-spring-accent-color has-cyber-spring-light-background-color has-text-color has-background has-link-color wp-elements-3 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-066d3ec4 wp-block-group-is-layout-flex\" style=\"border-radius:0px;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ec6f27bb wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container\" style=\"width:100%;transform:rotate(180deg) scaleX(1) scaleY(-1)\"><svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 202 202\" enable-background=\"new 0 0 202 202\" xml:space=\"preserve\"><path vector-effect=\"non-scaling-stroke\" fill=\"none\" stroke=\"currentcolor\" stroke-width=\"1\" stroke-miterlimit=\"10\" d=\"M1,201V1\n\tc110.5,0,200,89.5,200,200H1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container\" style=\"width:100%;transform:rotate(0deg) scaleX(1) scaleY(-1)\"><svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 202 202\" enable-background=\"new 0 0 202 202\" xml:space=\"preserve\"><path vector-effect=\"non-scaling-stroke\" fill=\"none\" stroke=\"currentcolor\" stroke-width=\"1\" stroke-miterlimit=\"10\" d=\"M1,201V1\n\tc110.5,0,200,89.5,200,200H1z\"><\/path><\/svg><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ec6f27bb wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container\" style=\"width:100%;transform:rotate(0deg) scaleX(-1) scaleY(1)\"><svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 202 202\" enable-background=\"new 0 0 202 202\" xml:space=\"preserve\"><path vector-effect=\"non-scaling-stroke\" fill=\"none\" stroke=\"currentcolor\" stroke-width=\"1\" stroke-miterlimit=\"10\" d=\"M1,201V1\n\tc110.5,0,200,89.5,200,200H1z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container\" style=\"width:100%;transform:rotate(270deg) scaleX(-1) scaleY(-1)\"><svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 202 202\" enable-background=\"new 0 0 202 202\" xml:space=\"preserve\"><path vector-effect=\"non-scaling-stroke\" fill=\"none\" stroke=\"currentcolor\" stroke-width=\"1\" stroke-miterlimit=\"10\" d=\"M1,201V1\n\tc110.5,0,200,89.5,200,200H1z\"><\/path><\/svg><\/div><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:174px\"><\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide locked is-layout-flex wp-container-core-columns-is-layout-d16b72dd wp-block-columns-is-layout-flex\" style=\"margin-top:5vh\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);flex-basis:174px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1252px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Each year, Quarterly Analytics analyzes the Danish IT operations market, highlighting the most significant trends of the past year.<\/p>\n\n\n\n<div class=\"wp-block-group has-bigger-font-size is-layout-constrained wp-container-core-group-is-layout-df781cf1 wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--code-teal-dark);border-left-width:2px;padding-left:var(--wp--preset--spacing--60);line-height:1.2\">\n<p class=\"wp-block-paragraph\"><strong>In 2025, digital sovereignty has become a critical issue for all stakeholders in the IT operations market.<\/strong><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Our review this year indicates that digital sovereignty is a major market trend, significantly influencing decision-making for both vendors and customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Report contents:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Key Market Observations 2025\/2026<br><\/em><\/strong>This section provides a summary of our observations from the past year before we delve into the detailed analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Recommendations for customers and vendors<\/em><\/strong><br>Based on our observations, we provide several recommendations for both the customer and the vendor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Revenue and price development in the ITO market 2025 <\/em><\/strong><br>We provide a financial breakdown of the IT market, with a specific focus on the service market segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Price trends and price drivers in the ITO market<\/em><\/strong><br>We analyze market price trends across individual service categories, such as Server Operation and Storage Operation, and identify the underlying factors driving these developments. Additionally, we conduct a detailed analysis of pricing trends within public cloud IaaS and cloud management.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Trends in the ITO market 2025\/2026 <\/em><\/strong><br>In this section, we review the most defining themes we have observed in the market over the past year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Mapping the vendor landscape 2025<\/em><\/strong><br>The second half of the report categorizes market vendors into seven segments, outlines developments over the past year, and evaluates the strengths and challenges within each segment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This report covers these topics and much more across 77 pages. In addition to reviewing current trends, we provide a comprehensive map of the Danish IT Operations market.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column meta-data is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-a1f7935c wp-block-columns-is-layout-flex\" style=\"border-bottom-color:var(--wp--preset--color--grey-100);border-bottom-width:1px;padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:105px\">\n<h3 class=\"wp-block-heading has-tiny-font-size\" style=\"margin-top:0.5rem;font-style:normal;font-weight:400;text-transform:uppercase\">Topics<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\t<div class=\"taxonomy-category buttons wp-block-post-terms\">\n\t\t<a href=\"https:\/\/quarterlyanalytics.dk\/en\/all-topics\/digital-sovereignty-2\/\" rel=\"tag\">Digital sovereignty<\/a>\n\t\t<span class=\"wp-block-post-terms__separator\"> <\/span>\n\t\t\t\t<a href=\"https:\/\/quarterlyanalytics.dk\/en\/all-topics\/infrastructure-operations\/\" rel=\"tag\">Infrastructure operations<\/a>\n\t\t<span class=\"wp-block-post-terms__separator\"> <\/span>\n\t\t\t\t<a href=\"https:\/\/quarterlyanalytics.dk\/en\/all-topics\/market-analyses\/\" rel=\"tag\">Market analyses<\/a>\n\t\t<span class=\"wp-block-post-terms__separator\"> <\/span>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:174px\"><\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-2c81bec4 wp-block-group-is-layout-constrained\">\n\n\n<div class=\"wp-block-group has-grey-50-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\" style=\"font-style:normal;font-weight:600\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"#adgang\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\"><img decoding=\"async\" class=\"wp-image-392\" style=\"width: 18px;\" src=\"https:\/\/quarterlyanalytics.dk\/wp-content\/uploads\/2024\/02\/eye.svg\" alt=\"\"\/>  Get access<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital sovereignty is currently one of the most critical issues affecting both customers and vendors in the Danish IT infrastructure operations market. This is reflected in our latest market analysis, which maps the vendor and customer landscape as of the first quarter of 2026.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"12013,10023,12071,12034,9634,10526","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[366,368,340,419,452,415],"research-type":[],"research-role":[],"research-infotech":[],"class_list":["post-10483","post","type-post","status-publish","format-standard","hentry","category-digital-sovereignty-en","category-digital-sovereignty","category-infrastructure_ops-en","category-infrastructure-operations","category-market-analyses-2","category-market-analyses"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/posts\/10483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/comments?post=10483"}],"version-history":[{"count":4,"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/posts\/10483\/revisions"}],"predecessor-version":[{"id":12563,"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/posts\/10483\/revisions\/12563"}],"wp:attachment":[{"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/media?parent=10483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/categories?post=10483"},{"taxonomy":"research-type","embeddable":true,"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/research-type?post=10483"},{"taxonomy":"research-role","embeddable":true,"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/research-role?post=10483"},{"taxonomy":"research-infotech","embeddable":true,"href":"https:\/\/quarterlyanalytics.dk\/en\/wp-json\/wp\/v2\/research-infotech?post=10483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}