Who uses Quarterly Analytics? What is a subscription owner? Find answers to the most frequently asked questions about the Quarterly Analytics research service.

About Quarterly Analytics

The most frequently asked questions about Quarterly Analytics, our business, and who uses our service.

About subscriptions, users and administration

The most frequently asked questions about practical matters, key terms, and your Quarterly Analytics subscription.

About research and pricing data

Find answers to the most frequently asked questions about our research and pricing data.

About the Kaffe & Tal network

Find answers to the most frequently asked questions about the professional network included with your Quarterly Analytics subscription.

Terms of Use and Data Policy

Easy access to our Terms of Use and Data Policy.

About Quarterly Analytics

What is Quarterly Analytics?

Quarterly Analytics is a Danish IT research service providing independent research, market data, and insights to customers, suppliers, and advisors across the Danish IT services market. We help organisations make better IT agreements, improve IT financial performance, and build stronger customer-supplier relationships.
Quarterly Analytics was founded in 2013 and has been supporting the Danish IT market ever since.

What does the service include?

Quarterly updated market pricing data and price indexes for outsourced IT infrastructure services, covering everything from server and storage operations to service desk and public cloud management.

More than a decade of methodology guides and research articles, with new research published every quarter.

Our professional network, which meets four times a year to discuss relevant cases, share experiences, and exchange professional perspectives.

Practical tools that complement our research, ranging from the D17 appendix package to our comprehensive Excel-based tool for building an IT chart of accounts.

Who uses Quarterly Analytics?

IT buyers, IT suppliers, and IT advisory firms — in other words, the organisations that buy, sell, and advise in the IT services market. Large and small. Public and private.
The idea behind Quarterly Analytics is to give all sides of the market access to the same knowledge and market insights, creating a shared fact base for better discussions and better IT agreements.

What is the business model behind Quarterly Analytics?

Quarterly Analytics has one primary business model: our subscription-based research service. You can learn more about the subscription here.
In addition, we offer on-demand training in three of our core research areas: Negotiating Complex IT Agreements, IT Sourcing Strategy, and IT Financial Management.

Can you buy bespoke research from Quarterly Analytics?

No. Quarterly Analytics does not produce commissioned or tailored research for individual organisations.

What roles and functions do Quarterly Analytics users typically have on the buy-side?

In organisations that buy IT services, Quarterly Analytics users typically work within the IT organisation and/or in functions responsible for IT procurement, contract management, and software licence management.
They often hold roles such as:

Head of IT, IT Manager, CIO, Head of Digitalisation, IT Operations Manager, IT Contract Manager, IT Vendor Manager, IT Licence Manager, IT Procurement Manager, Head of IT Procurement, IT Category Manager, IT Sourcing Manager, Head of Indirect Procurement, and similar roles.

What roles and functions do Quarterly Analytics users typically have on the vendor and advisor side?

On the vendor and advisor side, Quarterly Analytics users typically work directly with sales and advisory services and/or in functions responsible for designing and pricing client solutions, managing contracts, and leading client-facing projects.
Typical job titles include:

Service Delivery Manager, Service Delivery Director, Key Account Manager, Key Account Director, Product Manager, Contract Manager, Pricing Manager, Infrastructure Architect, Solution Manager, Solutions Architect, Chief Commercial Officer, Chief Sales Officer, Sales Manager, Head of Sales, Partner, Management Consultant, IT Consultant, IT Project Manager, Project Manager, Advisor, and similar roles.

Do you need to be a large organisation to benefit from Quarterly Analytics?

No. Our subscribers range from small organisations to large enterprises, across both the customer and vendor/advisor sides of the market.

Our largest subscriber to date? An organisation with more than 300,000 employees

Our smallest subscriber to date? An organisation with just three employees.

What is the connection between Zangenberg Analytics and Quarterly Analytics?

Quarterly Analytics is the research company within Zangenberg Group, which also includes Zangenberg Analytics, a specialist IT financial management and benchmarking company.

Subscriptions, users and administration

How do I sign up for a subscription?

Go to our subscription page, where you can learn more about what is included and see the subscription pricing.
Choose Buy-side if you work for an organisation that primarily buys IT services. Choose Vendor/Advisor if you work for an organisation that primarily sells IT services or advises organisations in the IT services market.
Complete the subscription form, and we will contact you to get you and your team set up and ensure a smooth onboarding to Quarterly Analytics.

How long does a subscription run for?

A subscription runs for one year at a time and renews automatically for a further one-year period unless cancelled before the renewal date.
For example, if your subscription starts on 1 June, it will renew for another year on 1 June the following year. If you wish to cancel, you must do so no later than the last business day of May.
You can read more about cancellation and our other subscription terms here.

How do we cancel our subscription?

To cancel your subscription, the subscription owner should log in to Quarterly Analytics, go to “My Quarterly”, select “Manage subscription”, and then choose the option to cancel the subscription.

What is a subscription owner?

The subscription owner is the designated administrator for your organisation’s Quarterly Analytics research subscription.
The subscription owner can manage users, pause or replace user accounts, transfer the subscription owner role to another person, view subscription details and the current subscription period, cancel the subscription, and manage other administrative settings. All of this can be done through “My Quarterly”.
The subscription owner is often – but not always – the person who originally signed up for the subscription.

Who is the subscription owner in our organisation?

All users associated with a subscription can see who the subscription owner is in their organisation. Simply log in to the Quarterly Analytics portal and go to “My Quarterly” to find this information.

What should we do if our subscription owner has left the organisation without transferring the role?

Write to us at qa@zangenberg.biz and we will create a new administrator user for you.

What is a Quarterly Analytics user?

A user is a person who has been given access to the Quarterly Analytics research service by the subscription owner.
Users do not have the same administrator rights as the subscription owner, but they can manage their own account information, such as their job title and the delivery address for printed research reports.

What is My Quarterly?

“My Quarterly” is the personal workspace for subscription owners and users of Quarterly Analytics.
Here, you can save and organise research that interests you, access presentations from networking events you have attended, view and organise your research notes, and manage other content and information related to your account.

This is also where you can see who your organisation’s subscription owner is, change your password, and manage other account settings.

If you are your organisation’s subscription owner, “My Quarterly” is also where you manage the subscription, replace or pause user accounts, view billing details, cancel the subscription, and manage other subscription settings.

About our research and pricing data

Where do you get your pricing data from?

Our key market pricing data comes from our sister company, Zangenberg Analytics, one of Denmark’s leading IT benchmarking firms. The data is based on actual prices from signed IT agreements.

Do I need to provide data to Quarterly Analytics as a subscriber?

No. There is no requirement to provide data or information to Quarterly Analytics in order to subscribe to and use the research service.

What is the difference between QA key pricing data and an actual benchmark?

Quarterly Analytics’ key market pricing data is your indication tool. A full benchmark is your precision tool.

A full benchmark calculates pricing based on the specific scope and contractual terms of your agreement. Quarterly Analytics’ key market pricing data, by contrast, is based on market-standard service scopes and contractual terms.

What languages is your research available in?

Quarterly Analytics research is published in Danish. However, our key market pricing data sheets and price index sheets are also available in English, with one version in DKK and another in EUR.

What types of research can I find in Quarterly Analytics?

Quarterly Analytics offers two primary types of research:

First, there is our market pricing data and price indexes, which cover a broad range of outsourced IT infrastructure services, including server operations, storage operations, service desk, and more.

Second, there are our research articles and practical methodology guides, covering topics ranging from price drivers in public cloud management to how to build an IT chart of accounts.

What is the focus of your research?

We use the term “pragmatic research” to describe what we publish. Our research and data focus primarily on the areas that have the greatest financial impact on the IT budget.
This means that topics such as IT operations, public cloud, application maintenance, major software portfolios, and service desk are at the core of our research.

What topics does Quarterly Analytics research cover?

Our research covers IT sourcing, IT procurement, and IT financial management – from both a strategic and an operational perspective.
At its core, we research how organisations buy and/or internally deliver the different parts of the IT stack that support their business, and the financial implications of those choices.
We also focus extensively on market perspectives and the relationship between customers and suppliers. We believe in creating good IT agreements that deliver value for both sides and remain sustainable throughout the life of the relationship.

Does Quarterly Analytics review products and vendors?

No. Our experience is that a vendor that is a poor fit for one organisation may be an excellent fit for another. The same applies to products.
Rather than reviewing or ranking individual vendors and products, our research focuses on the strategic sourcing questions IT buyers should consider when procuring different parts of the IT stack. The aim is to help you understand what to look for, which questions to ask, and how to find the right fit for your organisation.

How often is new research published?

New research and market pricing data are published four times a year, at the end of March, June, September, and December.
We also hold four events each year through our professional network, Kaffe & Tal. You can learn more about the network here.

About the Kaffe & Tal network

What is Kaffe & Tal?

Kaffe & Tal is our series of in-person networking events, exclusively for Quarterly Analytics subscribers.
Each half-day event features a real-world case selected by us, followed by a thematically related presentation offering an advisory perspective. We conclude with a review of market pricing developments from the previous quarter.
You can view upcoming and past Kaffe & Tal events here.

Who can attend the network meetings?

Anyone working for an organisation with a Quarterly Analytics subscription can register for our Kaffe & Tal networking events. Attendees do not need to be registered as either the subscription owner or a user on the organisation’s subscription.
The only limitation is the number of users included in your organisation’s subscription, so we always recommend coordinating attendance internally.

Who typically attends the network meetings?

Kaffe & Tal brings together a broad range of professionals representing IT buyers, vendors, and advisors. You can see the typical job titles of participants here.
The idea behind Kaffe & Tal is to bring the market together for an open dialogue about IT sourcing, IT procurement, and what constitutes a fair IT agreement.

Can vendors buy speaking time at network meetings?

No. Kaffe & Tal is not a sponsored or commercial event format. Quarterly Analytics independently selects the themes and case speakers, without external commercial influence.
The purpose of Kaffe & Tal is to bring together all sides of the IT services market on equal terms for open discussion and the exchange of perspectives on the topic of the day in a non-commercial forum.

How many people attend the meetings?

It varies from meeting to meeting, typically between 15 and 30, which is also the upper limit for the meetings.

Are the network meetings webcast or recorded?

No. Kaffe & Tal is something as old-fashioned as a purely in-person format.
We want to create a space where participants can share experiences, knowledge, and perspectives – if they choose to – without having to think about who might be listening from behind a screen.

Does Quarterly Analytics offer webcasts?

Our sister company, Zangenberg Analytics, runs an excellent series of webcasts that we highly recommend. You can explore upcoming webcasts and register for them here.

Terms of Use and Data Policy

Where can I find your Terms of Use?

You can find our full Terms of Use here. We have made a deliberate effort to avoid the kind of “American legalese” that requires a law degree to decipher.
The short version is simple: don’t share your login, don’t distribute our research outside your organisation, and please don’t try to download our entire research database.
If we make any changes to the terms, we will let you know by email.

What if I have more questions?

Give us a call or send us an email. We would be very happy to hear from you.
You can find our contact details at the bottom of this page, and we are always happy to help.

Where can I find your Data Policy?

You can find our Data Policy here.
We want to be transparent about what personal data we collect when you use Quarterly Analytics, how we collect it, and how we use it. You have the right to request access to the personal data we hold about you and to ask us to delete it, where applicable.
If we make any changes to our Data Policy, we will let you know by email.

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